Democrats’ calculated effort to brand GOP vice presidential nominee Senator JD Vance as “weird” seems to be negatively impacting Vance’s favorability numbers, according to at least one measure.

According to CNN polling expert Harry Enten, a study of Google search phrases revealed a notable spike in interest in the term “weird” in the last few weeks.

“Even if a message is false, they try to sell it after latching onto it.”

According to Enten, there was a 32% surge in Google searches for the term “weird” in the three days leading up to August 2, as well as a 22% spike in searches during the week preceding the same day.

In addition to the rise in searches for odd, the data showed that “JD Vance,” “MAGA,” and “GOP” were among the other terms associated with weird terms.

Enten cited two surveys that demonstrated that, in comparison to his support from mid-July, Vance’s net support had decreased by 13 percentage points in the AP-NORC poll and by 15 percentage points in the ABC/Ipsos poll.

According to Enten, the notion that JD Vance is strange is undoubtedly one of the main assault lines, and it appears to be effective.

He went on to say that Vance’s scores were particularly poor when compared to previous vice presidential choices like Sarah Palin and others.

In response to the “strange” campaign, Vance retaliated against his assailants.

“Those who consider me strange support the sterilization of nine-year-olds and the administration of hormone treatments.” This is far stranger than me simply going about my life with my wife and kids,” Vance remarked on the “Full Send Podcast.”

“However, I believe that’s what they do—they attempt to sell a message, even if it’s false,” he continued.