After a report from the House Judiciary Committee revealed that advertisers were illegally boycotting X, CEO Linda Yaccarino announced that the company would be suing the advertisers.
The study “GARM’s (Global Alliance for Responsible Media) Harm” went into detail about the work of the World Federation of Advertising, which runs GARM and speaks for some of the biggest companies and advertising in the world.
The New York Post says that the WFA handles 90% of all marketing spending around the world, which is $1 trillion a year and includes Disney and Coca-Cola.
“These companies and their leaders broke the law, which cost X billions of dollars.”
“I thought I had seen everything,” Yaccarino wrote in a post on X proper.
The CEO went on, “The report said that their research had found proof of an illegal boycott on many companies, including X.”
Then Yaccarino said he was going to sue GARM, the WFA, and GARM members CVS Health, Mars, Orsted, and Unilever for trade violations.
“We did not make this choice easily, but it is a clear result of what they did,” she said.
Elon Musk, who owns X, shared Yaccarino’s post and only said, “We tried peace for two years, now it’s war.”
Yaccarino was proud of X’s growing user base, pointing out that the company still lost billions of dollars, even though it was a good place for marketers to post ads, and even went above and beyond what GARM asked for.
“These companies and their leaders broke the law, which cost X billions of dollars.”
The CEO said that the House committee had found proof that “GARM and its members organized boycotts and used other indirect ways to target disfavored content creators, and news companies in an effort to demonetize and limit certain choices for consumers.”
James Poulos of BlazeTV said that the feud between Musk and X’s sponsors has been getting worse for years, and it’s finally clear why.
“Advertisers are not mild-mannered normal people scared of controversial content on X. Instead, they work as a gang of far-left propagandists, getting money from taxpayers through government contracts while working together to silence free speech that goes against their extreme ideas.”
As Poulos went on to say, the “ugly truth” is that “corporate gangs” have a tight grip on both national politics and internet speech.
No group, no matter its views, should have this much influence over our most important thoughts and words.” Finally, he said, “Antitrust law gives us a strong defense against that kind of quiet digital coup against our legally protected rights and form of government.”
According to the House report, the advertising alliance’s head, Robert Rakowitz, allegedly boasted in private emails that X was “80% below income forecasts” because the company was targeting it.
After the fact, Rakowitz said the email was a “self-effacing joke.”
CVS Health, Orsted, Mars, and Unilever have not said anything about this in public, and they did not answer calls for comment from Fox News or the New York Post.
